AREAS OF FOCUS
Starting with some simple flow diagrams, we were quickly able to identify the main use cases for the product and start creating some user stories to work towards.
User story mapping
We organized the user stories and developed tasks that would help shape the rest of the experience. This was a critical exercise between product, design and the business to align on the areas we would focus. It also helped identify how we were going to approach the vendor marketplace.
One we moved into the wireframe stage we were able to get feedback from vendors and potential users of the product. That direction helped us move into higher fidelity designs and prototypes. As we continued to define and iterate the user interviews were essential in coming up with desirable features.
Site structure and Interaction design
As the site started to take shape, we built out the primary navigation and connected the user flows throughout the experience.
We did a thorough evaluation of other shipping and logistic products to understand the market. This also allowed us to figure out where the product should differentiate.